Interesting Facts & Statistics About Email
Despite being old, email is still widely used by Internet users. In actuality, 3.9 billion people exchanged emails in 2019, and 4.3 billion users are anticipated by 2023, according to Statista. Marketers use email to deliver unique deals, customer support messages, order tracking updates, helpful articles, apologies, urgent cautions, and crucial company updates. The list is practically limitless. Email is used by almost every sector. Email statistics and intriguing email facts attest to its use and accessibility. For example, did you know…
1. Most users check their emails on mobile devices, according to usage statistics.
People's practises for checking their email are changing. Most individuals used to read emails on desktop computers before smartphones were widely used. An intriguing fact about email, meanwhile, is that today, roughly 55% of emails are opened on smartphones first. If you're creating emails for forthcoming campaigns, this data about email content marketing is very crucial. You risk disappointing a sizable portion of your client base that is focused on mobile devices if you continue to concentrate on creating email marketing tactics for the antiquated desktop paradigm. You also risk falling behind your competitors.
2. Most email is spam mail.
Sadly, emails aren't always useful or pertinent. The majority of emails, according to statistics, are spam. The worldwide spam rate is slowly declining each year, according to trends, although Statista found that in September 2019, spam messages made up 54.68% of email traffic, down from 55% in 2018 and 69% in 2012. China, which contributed 20.43% of all spam sent worldwide, was the top spam producer in the world.
3. According to statistics, email is becoming more and more popular.
Email's dominance as the main method of Internet-based communication has not been endangered by the emergence of messaging applications and associated services. Contrary to what the data on email usage suggests, experts expect that by 2023, 4.3 billion people will be utilising email globally. This year, 81 percent of small firms reported that email is still their main acquisition channel, and 80 percent reported that email is also important for customer retention.
4. Office workers get several emails.
The typical office worker will get 121 emails every day, according to email statistics. As a result, it's crucial to develop subject lines that will grab readers' attention. A staggering 347.3 billion emails are expected to be sent and received daily by 2022, up from 2019's record of 293.6 billion. Even if it may be more difficult than ever to stand out in the inbox, following the best practises for email marketing can help you pique your receivers' interest.
5. There is a Major Cause for Email List Unsubscriptions
People unsubscribe from email newsletters and lists for a variety of reasons. One intriguing truth about email, however, is consistently supported by surveys: the majority of individuals unsubscribe from lists mostly because they already get too many emails overall and don't want their inboxes to become clogged. Don't let this discourage you or make you believe that no one cares about your brand's emails; according to a Statista poll, 49% of customers claimed they like to get weekly promotional emails from their favourite companies.
6. Email Statistics Show That Bounce Rates Remain Relatively Low
When an email is sent to an incorrect address, it "bounces." The average email bounce rate, according to research on various important businesses, is 1.06%.
That is not to mean that email marketers shouldn't be concerned about preventing a high bounce rate. Their sender reputation may suffer from a high bounce rate, which would prohibit future delivery of their information to legitimate inboxes.
7. For executives, email is the preferred method of communication.
According to surveys, most professionals (about 63%) still believe that email is the greatest communication medium for their purposes.
8. Interesting Information Regarding Email Open Rates
To maximise open rates, content marketers must decide how many emails to send each week or month. Unexpectedly, sending just one email per month appears to produce the highest open rate (25.24%).
9. Increasing Conversions is Simpler Than You Might Think
The majority of email marketers are aware that sending a welcome email to new subscribers may increase engagement. What they may not know is that sending many welcome emails as opposed to just one increases conversions by 23%.
10. An email fact is that video increases clickthrough rates.
Online video material is becoming more and more popular, and email marketing is no exception. For instance, data indicates that emails, including videos, increase click rates by 300%. Email marketers can benefit from using video emails since they enable a lot of information to be distilled and processed in a short period of time. Due to their dynamic nature, videos keep viewers interested and focused. The typical video keeps 37% of its viewers until the very end, according to reports. Additionally, films are very shareable, allowing your audience to get more invested in your brand and advance your cause.
Conclusion
You may directly interact with consumers via everyday email in a customised, unique, and permission-based way. Email engagement is typically preferred by consumers over other possibly irrelevant and impersonal kinds of marketing.
Making every dime count in today's fiercely competitive business environment is crucial now more than ever. It's important to take advantage of marketing opportunities that come at no expense to the business while interacting with customers normally.